Discover our purifying black solid cleanser, enriched with bamboo charcoal powder, a natural ingredient with powerful absorbing and purifying properties. It helps eliminate impurities and excess sebum. The combination of jojoba butter and sumac wax creates a melting texture on application. Thanks to a natural, gentle foaming agent adapted to oil-rich formulas, the soap bar transforms into milk on contact with water and rinses off easily, leaving skin clean, soft and protected.

This toner delivers a refined blend of gentle yet potent actives that align seamlessly with Korean skincare’s focus on hydration, radiance and skin resilience. At its base a 90% water phase infused with ElfaMoist® AC, a cutting-edge humectant that mimics the skin’s natural hydration mechanism for long-lasting moisture. This formula is boosted with Actipone® Alpha Cranberry CA, a botanical extract super rich in antioxidants and fruit acids that help brighten, purify and gently exfoliate the skin. BabyColla is a flower extract which reduces the signs and aging and boosts collagen density. Nipaguard® PE 9010 provides product protection. Prestige® Gold Glow is the gold mica providing the aesthetically pleasing look.

Rooted in Korean beauty wisdom, this luxurious cleanser draws on the centuries-old tradition of using rice water in Korean skincare for radiant, smooth skin. One of the core ingredients is Rice PhytWater 50, which makes this product beneficial for soothing, brightening and hydrating the skin. Designed to align with Korean double cleansing tradition, it combines mild surfactants like Hostapon® CGN and lipid-layer-repairing squalane (Sabosol RF) to deeply cleanse without stripping the skin. Enhanced with multifunctional actives such as SymSave® H and Hydrolite® 5 Green, it boosts hydration, protects against oxidative stress and leaves skin looking like super dewy and visibly clearer. This is perfect for achieving ‘glass skin’.

At a time when the future of cosmetics is turning towards climate change, SMART CLEAN combines sustainability and performance by integrating ingredients derived from upcycling, sourced sustainably, locally, produced by green chemistry or using eco-responsible processes.