Discover our purifying black solid cleanser, enriched with bamboo charcoal powder, a natural ingredient with powerful absorbing and purifying properties. It helps eliminate impurities and excess sebum. The combination of jojoba butter and sumac wax creates a melting texture on application. Thanks to a natural, gentle foaming agent adapted to oil-rich formulas, the soap bar transforms into milk on contact with water and rinses off easily, leaving skin clean, soft and protected.

A creamy clay cream with ghassoul, kaolin and soapnut extract, FRESH RESET gently cleanses and detoxifies softly the scalp. Thanks to natural and biodegradable exfoliating microbeads, this purifying mask eliminates impurities and offers a revitalizing head massage, ideal for stimulating microcirculation. Thanks to the combination of Neossance Hemisqualane and organic hemp oil, this thick paste coats and strengthens the hair fiber, while providing shine to hair, for a complete care from roots to ends.

This toner delivers a refined blend of gentle yet potent actives that align seamlessly with Korean skincare’s focus on hydration, radiance and skin resilience. At its base a 90% water phase infused with ElfaMoist® AC, a cutting-edge humectant that mimics the skin’s natural hydration mechanism for long-lasting moisture. This formula is boosted with Actipone® Alpha Cranberry CA, a botanical extract super rich in antioxidants and fruit acids that help brighten, purify and gently exfoliate the skin. BabyColla is a flower extract which reduces the signs and aging and boosts collagen density. Nipaguard® PE 9010 provides product protection. Prestige® Gold Glow is the gold mica providing the aesthetically pleasing look.

At a time when the future of cosmetics is turning towards climate change, SMART CLEAN combines sustainability and performance by integrating ingredients derived from upcycling, sourced sustainably, locally, produced by green chemistry or using eco-responsible processes.