This fast-absorbing collagen serum features jelly-like texture enriched with light-weight emollients such as Witarix® MCT 60/40, Miglyol® 829 ECO, and Miglyol® 8810 ECO. These ingredients ensure a smooth application and high absorption without greasiness. To enhance the formula’s texture and stability, Imwitor® 375, a light and effective emulsifier for an elegant finish. The serum contains CollPerfect™ P6, a biooptimized collagen peptide that promotes procollagen I production and Boosts natural hyaluronic acid synthesis. Hydroviton® Insta supports cell renewal and significantly enhances moisture retention. The serum gets its pink colour from Sudacos™ Cardinal 3703, a skin-safe colorant that visually reinforces the product’s youthful, K-beauty-inspired aesthetic.

This malleable texture is created through a combination of powders and SolAmaze™ Natural. Natrasorb® Bath can absorb a significant amount of oil which is released once in contact with water. Amaze™ Nordic Barley delivers a pleasant sensory to the formula, negating any stickiness. Elfan® AT 84 is a sulphate-free surfactant which, in combination with Sabowax PG6L MB, allows the product to emulsify with water. Thanks to its unique texture, it’s a perfect travel designed anhydrous product.

At a time when the future of cosmetics is turning towards climate change, SMART CLEAN combines sustainability and performance by integrating ingredients derived from upcycling, sourced sustainably, locally, produced by green chemistry or using eco-responsible processes.