At a time when the future of cosmetics is turning towards climate change, SMART CLEAN combines sustainability and performance by integrating ingredients derived from upcycling, sourced sustainably, locally, produced by green chemistry or using eco-responsible processes.

This innovative powder-to-cream conditioner formula offers a unique transformative texture with customizable viscosity based on water addition. Structure® Silk acts as the thickener, ensuring the formula transitions smoothly from powder to cream. Tapioca Pure is an absorbing powder as well as an aesthetic modifier, influencing the aspect of both powder and cream format, and adding a smooth feel to the formula. Amaze® Nordic Barley, made from barley seed flour, is an absorbing powder enabling a stable powder format. Structure® M3 adds a co-surfactant effect for better cleansing properties. Celquat® SC-240C provides conditioning, improving hair manageability, while Arquad® PC SV-60 PG brings conditioning benefits for softness and smoothness. NatPure® Colfine Poppy R311 gives this formula a soft pink aspect in powder format, and SAFIC’ Care A Blue Powder brings intense blue color when solubilized, overpowering the pink for a color changing aspect of the cream version.