This non-transfer lip liquid enriched with goodness of Dermacryl® 79, which is a strongest film former that makes this unique formula waterproof and smudge proof. A flexible no-fade film is formed which gives non-transfer, long-lasting effect and is only removed by using a mild cleanser. Amaze® XT is an anionic film-former which serves as both fixative and thickening & suspensive agent. Dry-Flo® TS helps in quick drying, keeping lips soft.

This particular formula looks like an oily gel but it is in fact an oil-in-water emulsion, with a lot of internal oily phase (from 60 to 70%). It is possible to obtain such a high oil load thanks to Pellicer™ L-30 which has a gemini structure thus allowing it to emulsify up to 70% of oil. Instead of being white as a traditional emulsion, a high amount of glycerin allows this cream to be transparent thanks to the adjustment of the refractive indexes. When applied on the skin, this gel-like texture will transform into oil, and then into milk when rinsed under water, leaving a nourishing skin feel thanks to the benefits of Neossance® Squalane.

At a time when the future of cosmetics is turning towards climate change, SMART CLEAN combines sustainability and performance by integrating ingredients derived from upcycling, sourced sustainably, locally, produced by green chemistry or using eco-responsible processes.