This blush will quickly become a staple in your makeup routine thanks to its innovative texture and intense pigmentation. Made with two effective natural texturizers SAFIC’ CARE T CK 2 and SAFIC’ CARE T XCG, its jelly formula provides a unique sensation. Its vibrant hue is achieved with Azorubin 85% E122, while its fruity fragrance adds a delicate touch thanks to Cherry Malachite. To apply it, simply activate this formula with a bit of water to transform it into an ink-like consistency, or use a water-based primer beforehand.

This particular formula looks like an oily gel but it is in fact an oil-in-water emulsion, with a lot of internal oily phase (from 60 to 70%). It is possible to obtain such a high oil load thanks to Pellicer™ L-30 which has a gemini structure thus allowing it to emulsify up to 70% of oil. Instead of being white as a traditional emulsion, a high amount of glycerin allows this cream to be transparent thanks to the adjustment of the refractive indexes. When applied on the skin, this gel-like texture will transform into oil, and then into milk when rinsed under water, leaving a nourishing skin feel thanks to the benefits of Neossance® Squalane.

At a time when the future of cosmetics is turning towards climate change, SMART CLEAN combines sustainability and performance by integrating ingredients derived from upcycling, sourced sustainably, locally, produced by green chemistry or using eco-responsible processes.