Discover our purifying black solid cleanser, enriched with bamboo charcoal powder, a natural ingredient with powerful absorbing and purifying properties. It helps eliminate impurities and excess sebum. The combination of jojoba butter and sumac wax creates a melting texture on application. Thanks to a natural, gentle foaming agent adapted to oil-rich formulas, the soap bar transforms into milk on contact with water and rinses off easily, leaving skin clean, soft and protected.

This toner delivers a refined blend of gentle yet potent actives that align seamlessly with Korean skincare’s focus on hydration, radiance and skin resilience. At its base a 90% water phase infused with ElfaMoist® AC, a cutting-edge humectant that mimics the skin’s natural hydration mechanism for long-lasting moisture. This formula is boosted with Actipone® Alpha Cranberry CA, a botanical extract super rich in antioxidants and fruit acids that help brighten, purify and gently exfoliate the skin. BabyColla is a flower extract which reduces the signs and aging and boosts collagen density. Nipaguard® PE 9010 provides product protection. Prestige® Gold Glow is the gold mica providing the aesthetically pleasing look.

This rich and ultra comfortable cream with a gel-cream texture is obtained thanks to the use of Lecigel. This formula provides your skin with ultra hydrating and lifting effects, and anti-ageing properties with collagen.

This light hold hair fixative pomade provides a shiny, polished finish and smooth effect for hairstyles of any length. It has a durable and non-tacky structure and a polishing texture.

At a time when the future of cosmetics is turning towards climate change, SMART CLEAN combines sustainability and performance by integrating ingredients derived from upcycling, sourced sustainably, locally, produced by green chemistry or using eco-responsible processes.