BEAUTY UNMASKED is a dissolvable, biodegradable sheet mask made from over 98% natural ingredients. The cellulose gum film, made from Cekol® 150, is infused with two water-activated actives, eliminating the need for a separate essence. AquaCacteen nc is a potent moisturising and soothing ingredient derived from organic cactus, known for calming irritated dry, itchy or red skin, and being deeply hydrating. Hydroviton® Plus 2290 acts as a “water magnet” to lock in moisture for 72 hours, keeping skin smooth, plump, and youthful-looking

Anti-aging oleogel serum with droplets in suspension. The droplets are made with PrimalHyal Ultrafiller, PrimalHyal 20 Life, PrimalHyal 50 Life and CristalHyal®, four different kinds of hyaluronic acids with different molecular weights providing the skin with anti-ageing, moisturizing and filling properties. They are kept in suspension thanks to EstoGel® Max, an innovative polymer which allows to create transparent oily gels with suspending properties, and bring a light and silky skin-feel. The formula is also enriched with JD Lusteris and JD Phyto-Or 1% that nourish the skin preventing the signs of ageing.

This malleable texture is created through a combination of powders and SolAmaze™ Natural. Natrasorb® Bath can absorb a significant amount of oil which is released once in contact with water. Amaze™ Nordic Barley delivers a pleasant sensory to the formula, negating any stickiness. Elfan® AT 84 is a sulphate-free surfactant which, in combination with Sabowax PG6L MB, allows the product to emulsify with water. Thanks to its unique texture, it’s a perfect travel designed anhydrous product.

This formula is an anhydrous beige powder which changes color in contact with water to give a deep blue cleanser. Sabosoft RP gives it a smooth application and a soft after feel. Soapnut Extract Powder is perfectly adapted to this kind of formula due to its cleansing and anti-microbial properties. Salixin® Organic Powder 48 also adds anti-inflammatory properties to this cleanser. The intense change of color is due to the deep blue anti-oxidant active SAFIC’ Care A Blue Powder.

This innovative powder-to-cream conditioner formula offers a unique transformative texture with customizable viscosity based on water addition. Structure® Silk acts as the thickener, ensuring the formula transitions smoothly from powder to cream. Tapioca Pure is an absorbing powder as well as an aesthetic modifier, influencing the aspect of both powder and cream format, and adding a smooth feel to the formula. Amaze® Nordic Barley, made from barley seed flour, is an absorbing powder enabling a stable powder format. Structure® M3 adds a co-surfactant effect for better cleansing properties. Celquat® SC-240C provides conditioning, improving hair manageability, while Arquad® PC SV-60 PG brings conditioning benefits for softness and smoothness. NatPure® Colfine Poppy R311 gives this formula a soft pink aspect in powder format, and SAFIC’ Care A Blue Powder brings intense blue color when solubilized, overpowering the pink for a color changing aspect of the cream version.