The Digital Lab - Formulations

BEAUTY UNMASKED is a dissolvable, biodegradable sheet mask made from over 98% natural ingredients. The cellulose gum film, made from Cekol® 150, is infused with two water-activated actives, eliminating the need for a separate essence. AquaCacteen nc is a potent moisturising and soothing ingredient derived from organic cactus, known for calming irritated dry, itchy or red skin, and being deeply hydrating. Hydroviton® Plus 2290 acts as a “water magnet” to lock in moisture for 72 hours, keeping skin smooth, plump, and youthful-looking

This light hold hair fixative pomade provides a shiny, polished finish and smooth effect for hairstyles of any length. It has a durable and non-tacky structure and a polishing texture.

This malleable texture is created through a combination of powders and SolAmaze™ Natural. Natrasorb® Bath can absorb a significant amount of oil which is released once in contact with water. Amaze™ Nordic Barley delivers a pleasant sensory to the formula, negating any stickiness. Elfan® AT 84 is a sulphate-free surfactant which, in combination with Sabowax PG6L MB, allows the product to emulsify with water. Thanks to its unique texture, it’s a perfect travel designed anhydrous product.